1. Who we are
This website is operated by Techlify Limited, a company registered in England and Wales (Company No. 14081729), trading as Mike Sirius. References to "we", "us" or "our" in this notice mean Techlify Limited.
We are the data controller for the personal data collected through this website and any associated email marketing or advertising activity.
To contact us about your personal data, please use the contact form on this website.
2. What data we collect and why
2.1 Data you provide directly
When you submit your email address via a landing page or contact form, we collect:
- Your email address
- Any additional information you choose to include in a message
Legal basis: Consent (Article 6(1)(a) UK GDPR). You explicitly agree to receive follow-up communications when you submit your email.
2.2 Data collected automatically
When you visit this website, we and our third-party technology partners collect information automatically, including:
- Your IP address and approximate location (city/country level)
- Browser type and device information
- Pages visited and time spent on site
- Referring source (e.g. how you arrived at the site)
- Interactions with page elements (clicks, scrolls, session replays)
Legal basis: Legitimate interests (Article 6(1)(f) UK GDPR) for analytics that help us improve the website and measure the effectiveness of our marketing. Where required by the UK PECR regulations, we obtain your consent via our cookie notice before setting non-essential cookies.
2.3 Data from advertising platforms
If you click on one of our paid advertisements (e.g. on Meta, Google or LinkedIn), those platforms may share limited conversion data with us, such as whether your visit resulted in a form submission. This data is subject to those platforms' own privacy policies.
3. Cookies and tracking technologies
We use the following categories of cookies and similar technologies:
- Essential: Required for the website to function. No consent needed.
- Analytics: Google Analytics 4 — measures visitor behaviour and traffic sources.
- Advertising: Meta Pixel, Google Ads tag, LinkedIn Insight Tag and other ad-platform pixels — enables conversion tracking and targeted advertising.
- A/B Testing: Tools that vary page content to improve performance.
- Session Recording: Tools that replay anonymised visitor sessions to help us identify usability issues.
Cookie consent controls are available on pages where tracking is active. You can also opt out of Google Analytics across the web at tools.google.com/dlpage/gaoptout.
4. How we use your data
We use personal data to:
- Send you follow-up emails about outbound systems, strategic advisory services and related topics (where you have consented)
- Measure and optimise the performance of our website and advertising campaigns
- Comply with our legal and regulatory obligations
- Protect our legitimate business interests
5. Who we share your data with
We do not sell your personal data. We share it only with trusted service providers who process it on our behalf, including:
- Email service providers — for delivering newsletters and follow-up sequences
- Analytics platforms — Google Analytics, and comparable tools
- Advertising platforms — Meta, Google, LinkedIn and similar networks
- Session recording and A/B testing tools
- Booking and scheduling software — for processing meeting requests
Some of these providers are based outside the UK or EEA. Where international transfers occur, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses or adequacy decisions).
6. How long we keep your data
We retain email addresses on our mailing list until you unsubscribe or ask us to delete your data. Analytics and advertising data is retained in line with each platform's own retention settings, typically 14 months for Google Analytics.
7. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Erase your data (the "right to be forgotten")
- Restrict or object to our processing
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time (this does not affect the lawfulness of processing before withdrawal)
To exercise any of these rights, please contact us via the contact form. We will respond within one calendar month.
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
8. Children
This website is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us and we will delete it promptly.
9. Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last revised. Material changes will be communicated to subscribers by email where appropriate.